Tips for Getting Leads Using Search аnd Social Media

Generating leads for the first time

It’s a given that the internet has become one оf thе most popular advertising аnd marketing mediums. Social networking has accelerated thе personalization оf the web аnd created new opportunities fоr businesses seeking tо generate new customer leads. In thіѕ post, I share ѕоmе tips оn generating leads using search аnd social media fоr business owners whо might be looking for more information on this subject.

Quite honestly, thе quality оf уоur recruiting services іѕ going tо decide іtѕ fate іn the global market, but іt’s important thаt іt gains visibility initially. Thаt’ѕ whеrе marketing comes іn. Thе internet іѕ truly representative оf thе Global Village idea аnd уоur product саn get global exposure thrоugh thіѕ medium аt little оr no costs. If you’re an independent recruiter working from home, this is really important.

03.07.16socialmedia

Tips оn Generating Leads Using Search аnd Social Media Marketing

Whаt constitutes web search аnd social media? It spreads оvеr а truly diverse internet landscape, whісh consists primarily оf social networking sites, e-zines, blogs аnd оthеr promotional web sites, along wіth search engines like Google, Bing and Yahoo. Here аrе ѕоmе suggestions оn how tо uѕе thе internet аѕ your marketing channel.

Build Your Own Recruiting Business Website

The first аnd foremost thing tо do аѕ part оf уоur plan tо generate leads using social, аѕ wеll аѕ web search media, іѕ creation оf уоur own recruiting service website. Invest time аnd money іn designing your website аnd present detailed information rеgаrdіng уоur services. In other words, explain why people should do business with you … WIIFM (What’s In It For Me)?

Yоu саn present contact information, business features, and information аbоut what services you provide, i.e., contract positions, direct hire or both. Then submit уоur site tо Google. Consult а Search Engine Optimization (SEO) consultant (like my wife: reginawrites.com) tо ensure а high ranking оn Google search fоr thе keywords relevant tо уоur recruiting business. Wіth your keyword optimized website, уоu have created а little island fоr уоurѕеlf оn thе web frоm whеrе уоu саn send оut connections аnd generate leads via social media.

Uѕе Google Adwords

Depending upon your budget, thе next step іn generating leads іѕ tо advertise via the Google Adwords program. Yоu саn bid fоr thе keywords relevant tо уоur product оr services. Google’s ad program wіll place уоur text advertisement оn web pages thаt have relevant subject matter іn thеm. Whеn аnу user clicks оn one оf thоѕе ad links, thеу аrе directed to уоur company website. Yоu pay Google based on how many leads іt generates.

Advertising оn Facebook

Facebook provides another online advertising option, whісh lets уоu put uр graphic ads оn profile pages оf users. One оf thе many advantages оf advertising оn Facebook іѕ ad placement оn profile pages оf people whо mау bе your target audience. Yоu саn аlѕо create а page оn Facebook tо promote уоur business. Whаt wіll spread thе word аrоund аbоut уоur business іѕ thе ‘Like’ оr ‘Fan’ feature provided оn thе site.

Create а Dedicated Blog

Your recruiting website serves tо present official information аnd provide customer service features. Yоu саn bасk іt uр wіth а dedicated blog, like mine, which you can link to your site. If you go to my sales site, you will see that this blog is linked there. This is a great platform for information аbоut latest developments of value for your potential clients. Thіѕ іѕ аlѕо а good place tо conduct surveys аnd gain customer feedback fоr уоur services from clients and candidates alike. Your blog саn generate leads that you might not otherwise get. Yоu саn аlѕо put uр videos related tо уоur product using YouTube аnd оthеr video sites thаt mау generate interest іn уоur business.

Create а Wide Ranging Web Presence

Uѕе еvеrу opportunity fоr creating web presence provided bу networking sites like LinkedIn, broadcast sites like Twitter, Yahoo answers аnd оthеr promotional websites. Wider exposure automatically ensures better visibility аnd outreach fоr уоur recruiting business. Widening уоur web presence wіll ensure thаt уоu gain more customer leads.

It’ѕ important thаt уоu take advantage оf social media marketing channels. Try іt оut … and most of all, be consistent in your social marketing activities.

Until next time, keep moving forward.

ezrecruiting.com

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Increasing Your Success Rate

All too often when I talk with recruiters I find that they make one call to a prospective client and then move on. Also, when they finally get a response they finish their day and put that possible client on their plan for the next day. It’s imperative that a recruiter follow the suggestions below if they want to increase their success rate.

But before I get to that, take a look at some statistics, based upon industry research:

clock.redInsiders say that ideally you need to get back to someone within five minutes. 

If you wait just 30 minutes you are 10 times less likely to reach that person. 

If you can contact them within five minutes, the odds of qualifying that person are 21 times greater.

So what have they found as the average time it takes a recruiter to respond? 39 hours and 22 minutes. That’s just crazy! Maybe these are the same recruiters who whine about how difficult it is to reach a hiring authority today.

So what’s the best time to reach prospects?

  • Recruiters who make at least six attempts to reach a prospect had a 90% success rate. Obviously persistence counts.
  • Studies have shown that between 4:00 pm and 6:00 pm were the best times of day to reach clients. The worst is between 11:00 am and noon.
  • Tuesdays are the worst day to prospect. Studies show you have a 50% better contact rate on Wednesdays and Thursdays.
  • Recruiters who found and used direct dial phone numbers got three times as many conversations with prospective clients. That means you need a way to find those numbers. Many recruiters subscribe to lists that provide them.
  • Yes, they are a step above a cold prospect, but you still need to do your homework on the company and make a great presentation of value to the prospective client to obtain a Job Order.

Remember, you’re not calling to just make a pitch or assume an order. Go through your questioning process and make your recommendation to your prospect accordingly. Like how working with you the client’s challenges can be eliminated in most cases.

In many situations prospects think they need one thing, when another might actually be the best solution for them.

Until next time, keep moving forward.

Darryl

EZRecruiting

 

The Placement Process

In the previous installment I explained that, as a recruiter, it’s as simple as following a plan.

The placement process is an integral part of that plan. It applies to you because you want to be successful and make more money, right? Anything worth doing is worth doing well. Yeah, I know that’s an old cliche’ but there’s no getting around it. Even in this digital age, some things just can’t be skipped.

So here are the steps in the placement process:

  1. Contact with Employer                      1. Contact with Job Seeker
  2. Job Order                                            2. Interview with the Job Seeker
  3. Evaluate                                              3. Evaluate
  4. CROSS MATCH (the Job Order with the Job Seeker)
  5. Prepare/Confirm                                5. Prepare/Confirm
  6. JOB INTERVIEW
  7. Follow up/Closing                              7. Follow Up/Closing
  8. PLACEMENT

Let me give you an analogy. Let’s say you have a new baby and she has to be changed multiple times a day. Right now it’s your turn because Mommy is taking a much-deserved nap. You’re not real good at this yet, but you gather the items you need: diaper, baby wipes, baby lotion or powder, towel and whatever else you’re supposed to use. But wait! The baby … because everything starts with her and builds from there.

OK, maybe that’s a little corny but you get the picture. There has to be a sequence for it to be successful.

Until next time, keep moving forward. More information on the Placement Process can be found in my Ebook.

Darryl

EZRecruiting

 

How to Implement R.O.W.

As promised in my last post, today I’m going to share with you what happened to me early in my recruiting career.

I always focused on the client and not so much on the candidate. I felt they should jump through hoops or I wouldn’t work with them. Wrong thinking!

As recruiters, we always need to create as much balance as possible because we walk a fine line between the client and candidate. Our goal is to exceed the expectations of both.

When I began to fall short of my goals more often than I liked, I decided to step back and see what I might be missing in my recruiting process. Finally, when I was able to isolate the cause of not treating the candidate and client equally, I knew that was the problem. The solution is what I call the R.O.W. process.

When I decided to balance each side of the placement process, both the client and candidate, I knew I needed to find out what each of them Required, Offered, and how we would Work together, i.e., R.O.W.

Once I started implementing this daily, I finally reached my goals for the first time. It’s been part of my recruiting strategies ever since.

For more information, please visit my website. You may find something there that can get you closer to your goals.

To your success,

Darryl

EZRecruiting

 

Idling in a Sailboat

Have you ever felt like you’re idling in a sailboat but what you really want is a jet boat?

What some recruiters find themselves doing is “getting ready to get ready.” This is especially true after the holiday season. (That would be their sailboat).

In order to get on that jet boat, what needs to happen? Well … it varies slightly from recruiter to recruiter, but the one common thread I’ve found is that they got off course somehow, i.e., drowned in the sea of Google searches, marooned on the desert island of job boards, or ran aground on the sands of “I’ll make marketing calls tomorrow.”

My advice? Go from idling in the sailboat to speeding away in the jet boat using one simple strategy: Get back to the basics! Do them consistently (not just a couple days a week).

All top-notch recruiters ask themselves a very important question on a daily, even hourly, basis. “Is what I’m doing right now getting me closer to making a placement?” If the answer is no, they change what they’re doing. And it usually involves a PLAN.

Daily Activity PlannerI always teach using a Daily Activity Planner. A handwritten one. Even with today’s technology (which many get lost in), there’s something powerful about writing down something on a piece of paper. I personally love being able to check off each item as I complete it. Wow! Talk about celebrating small successes. You get to look at the end of each day and see them. You can also see what you didn’t accomplish and transfer it to the next day’s Planner.

BTW, you can download my version of the Daily Activity Planner FREE at my website

I’m going to be offering the whole folder of marketing/recruiting forms in the next day or so at a nominal price, so stay tuned.

Until next time, have a great day!

Darryl

EZRecruiting

Growth is Painful

Marketing Scripts_peLet’s face it … we’ve all been stuck at times in our comfort zones. They’re different for everyone but one thing is consistent with all – life begins at the end of our comfort zone. I don’t know who to give credit to for that saying but it’s certainly true.

I still have days that I have to wake myself up from being in mine. But I know that if I don’t, everything remains static, stuck, and that’s not where my personal and professional growth is. Isn’t it true that forward momentum can be achieved simply by taking even baby steps each day?

Being good at handling objections is one of the ways we can strengthen our ability to move forward. Can it be painful? Yes! Why? Because most people have a fear of rejection. And what is a fear? In my opinion, it stands for False. Evidence. Appearing. Real.

Make the marketing calls. Get good at handling objections. Stop being fearful of rejection. Don’t take it personally. They can’t kill you!

Here’s an example:

“YOUR FEES ARE TOO HIGH”

“My service charge is not the lowest or the highest in our industry, however, the quality of my service and candidates is the highest. I can prove that by presenting you top talent that fits your needs at no cost to you. You can easily compare my service with the quality and service you’re getting now and then make the decision if my service charge is too high. Fair enough?”

I truly hope these tips are helping. For more information, please  visit my website and see if there’s something there that can get you closer to your goals.

Until next time, have a great day!

Darryl

EZRecruiting

 

 

They Asked Me

Over the years many people have asked me how I got started in recruiting and why I did. There are several reasons:

  1. I don’t believe in coincidence; everything happens for a reason. I happened to be in a place in my life where I knew something had to change for the better. I just didn’t know what. Then a friend told me about a guy who was looking to hire someone to help him in his business, which was a staffing agency. I applied for the job and, to my astonishment, he hired me. My first assignment was when he put a resume on my desk for an Applications Engineer. He handed me the phone book and said, “I don’t want to see you or hear from you until you’ve found a home for this guy.” After processing that for a minute, I put my head down and got to work. I knew I didn’t have time to get scared about what I didn’t “know.” Obviously the first few phone calls I made, talking with hiring authorities, they knew how green I was. One guy asked me, “How long have you been doing this?” I said, “About 20 minutes.” He laughed so hard, but also really appreciated my honesty and told me so. At that point, in what was to be a life-long career, I didn’t know what I didn’t know. (BTW – I did place that candidate in a new job – wow!) I was on my way and never looked back.
  2. As for the reasons I do this and have for so long, there are many, but the primary one is that it allows me to affect others’ lives in a significant way. When I place someone into a better situation than they’re currently in, whether it’s direct hire or a contract position, their circumstances inevitably improve. And on the client side, this new hire has made the hiring authority’s job easier. The new person will be an asset to that company’s productivity.
  3. Another reason is that I like building and maintaining good relationships. It’s a known fact that companies and people do business with people they know, like and trust. The trust factor is HUGE! It has to be there in order to have a continuing relationship. And how do you create that trust factor? By being real; by being who you are; by asking the right questions so that your prospective new client knows that you’re listening to their needs. One of the ways I like to do this is by asking, “What’s most important to you when you decide to hire someone? (Listen and write it down). Then ask, “What else is important to you?” (Listen and write that down). Then ask, “What else?” Ask, Ask, Ask! And when you’ve placed someone into a new job, you almost always have their trust and loyalty. It’s a win-win all the way around.

Marketing Scripts_peI truly hope these tips are helping. For more information, you can visit my website and see if there’s something there that can get you closer to your goals.

Until next time, have a great day!

Darryl

EZRecruiting